Opportunities with Packaging

Oct 28, 2015
1 min read

Knowing your brand is important, and part of this is being able to identify and target key players in your demographic. Sometimes this means finding a way to get to the parents through their kids, and vice versa - the family dynamic can be a very important identifier in developing a brand message.

An example of people who get it and have created a fun festive interactive holiday package is Campbells in collaboration with Christopher Lee and advertising agency BBDO.

They created clever labels that individuals can download and cut/paste onto their existing soup cans for a funny holiday twist that kids and adults will each get a kick out of. A smart use of packaging for a low effort way to get families interacting with a product and brand, building memories and brand loyalty.